Bayer Crop Science

Roots Remastered

TORONTO

2024

Entrant Company: McCann Canada
Medium: Audio
Category: Use of Technology
Entry Type: Business to Business

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Video
Audio

Items

Credits

Client	Bayer Crop Science, Calgary
Advertising Agency	McCann Canada, Toronto
Music/Sound Company	Grayson Music, Toronto
Public Relations Agency	Weber Shandwick, Toronto
Chief Creative Officer	Josh Stein / McCann Canada
Executive Creative Director	Brian Allen / McCann Canada
Art Director	Olivia Hashka / McCann
Copywriter	Jon Dick / McCann
Chief Strategy Officer	AJ Jones / McCann
President	Ryan Timms / McCann
Vice President, Director of Strategy	Russ Rickey / McCann Canada
Strategist	Chrissy Ronalds / McCann Canada
Designer	Ana-Maria Triana / McCann Canada
Designer	Rodrigo Martins / McCann Canada
VP, Director of Client Service	Ben Archer / McCann Canada
Group Account Director	Alanna Turney / McCann Canada
Account Supervisor	Lauren Bucci / McCann Canada
Account Executive	Cole Bottomley / McCann Canada
SVP, Director of Production	Stef Fabich / McCann Canada
Producer	Deanna Krueger / McCann Canada
Senior Digital Media Strategist	Michael Hwang / McCann Canada
Media Administrative Assistant	Fergus Chan / McCann Canada
Senior Community Manager	Emma Greaves / McCann Canada
Music & Sound Directors	Mark Domitric & Lowell Sostomi / Grayson Music Group
Sound Engineer & Foley Artist	Vlad Nikolic / Grayson Music Group
Head of Content/Director	Travis Wood / Craft
Audio Exec Producer	Kelly McCluskey / Grayson Music
Editor	Marissa Bergougnou / Craft
Proofreader	Beverly Furer / Craft
Vice President, Client Experience	Jackie Power / Weber Shandwick
Manager, Client Experience	Leslie Sim / Weber Shandwick
Associate, Integrated Media	Kayne Alleyne-Adams / Weber Shandwick
Can't Uproot Me	Jeff Milutonivic (Composer) & Lowell Sostomi (Singer)
When the Day Is Done	Mark Domitric (Composer & Singer)
Long Dirt Road	Lowell Sostomi (Composer & Singer)
My Own Road	Andrew Austin (Composer & Singer)
Planting Seed in the Sun	Gavin Gardiner (Composer & Singer)
Love Grows High	Chiara Young (Composer & Singer)

This 2024 Clio Awards Shortlisted entry titled 'Roots Remastered' was entered for Bayer Crop Science by McCann Canada, Toronto. The piece was submitted to the medium: Audio within the entry type: Business to Business and the category: Use of Technology. It consists of 1 video and 2 images.